Privacy Policy

Privacy Statement Genius ehf

In general

This privacy statement sets out how we treat the personal information we hold about you and your rights regarding the information. Snild ehf is the owner of and lukkushop. For simplicity, Snild, and lukkushop will be referred to as "websites" or "we".

We therefore promise to maintain the utmost confidentiality and respect your rights regarding the processing of personal information about you. We care about your privacy and we want you to know how we handle your personal information. This policy covers personal information whether it is collected and stored electronically, on paper or otherwise. The policy covers the registration, storage and processing of personal information covered by the policy.

The policy is accessible on the website You are advised of the policy in the sign-up process when you apply for a service from us and you are asked to confirm its reading.

Responsible party

Snild ehf, ID no. 430615-0920, Seilugrandi 2, 107 Reykjavíkur is responsible for the processing of personal information that takes place in connection with the services and products of

What information do we collect and how do we collect it?

Personal information is any information about an individual that makes it possible to identify him, directly or indirectly. We generally use personal information for the purpose of activating your access to our websites, providing you with first-class services, informing you of offers that we believe you are interested in. In particular, we collect the following personal information about you:

  • Contact information, such as name, ID number, gender, address, email address and phone number. We do this in order to be able to deliver products and services to you and to be able to send you notifications (by e-mail or SMS message) in connection with the purchase of goods and offers of goods and services. We collect contact information from you via, telephone, offline (such as by calling customer support), website or e-mail, or in any other way where you have provided this information voluntarily.
  • Payment information, eg debit or credit card number. We manage payment information and issued invoices that are necessary for our contractual relationship and to meet the requirements of tax and accounting law, when you pay for a product or service.
  • Information on purchases of goods and / or services, such as the date of the transaction, where the transaction took place and what was purchased. We do this to keep track of the purchase history and the return and exchange of goods. Furthermore, this information is necessary for our contractual relationship and to meet the requirements of the Tax and Accounting Act.
  • Customer information, when you apply to enter into an account transaction with us. We also collect information on the default register of those who wish to enter into such transactions with us and then with their consent.
  • Communication history, when you contact us, such as requesting information, making comments, sending a complaint or request, by e-mail, by phone or on the help desk in our store. Calls may be recorded, but e-mails and communications through our service system are stored for up to two years.
  • Online marketing , when we send you marketing and promotional materials by mail, e-mail or SMS message such as advertisements, promotional materials, surveys, coupons, offers and product recommendations, provided you have previously given your consent for such use. This marketing may be based on information about your buying history so that you get information and offers that we consider tailored to you. You can refuse such promotional material by clicking on the appropriate link in the email, or send us a line to
  • Technical data ,. When you visit our websites, we automatically collect data that includes information such as IP address, browser type, computer ID and computer system. There is also information that you link to our website through a link and from which website, how you use the website, time and date of the visit, the time you spent on these pages, as well as information about the purchase of products and services. Such information may be collected through the use of cookies.

We usually receive the above information directly from you, but the information may come from third parties, such as CreditInfo in Iceland, the government and / or our service providers.

The purpose of our processing of personal information

We collect and store personal information about you for the following purposes, among others:

  • To be able to provide you with the services you request, whether it is sending them products to your door or receiving payments and / or in connection with other products and services that we offer or mediate. In other respects to enforce our terms.
  • To answer your queries by email or phone and / or respond to your requests.
  • To be able to send you information by e-mail or "sms" about product offers and product discounts, provided you agree to this.
  • To be able to send you information that is customized to you, such as on your birthday, about discounts on products stored in a basket on websites, etc.
  • To fulfill our contract with you for the provision of a particular service or product,
  • To be able to fulfill our obligations under accounting law, at the request of public authorities and institutions and other provisions of law.
  • In order to be able to decide on your terms of trade and whether to start an account transaction, we request information from the default register about those individuals / companies.
  • To be able to view surveillance camera footage from a customer service center and warehouse.
  • To enable you to share social media content from our site.
  • To be able to communicate in connection with purchases through our websites.,
  • To send you important information related to our services to you, for example, information on changes to the terms and other matters related to our services to you.
  • To be able to analyze and make plans within the company, in market research, to improve our services and compile statistical information in quality and marketing work.
  • To enable you to participate in games, competitions, promotional campaigns, surveys or other promotions on our behalf. In some cases, there may be additional information that you need to learn specifically and we encourage you to do so.

Provided that you give us your consent, we may use your personal information to introduce you to products and services from us, affiliates or partners. We may also send you other market-related material that we think you may be interested in.

Your consent is required on our websites when you apply for access. You can also express your consent by sending us an email at

This communication can take place via e-mail, telephone or SMS. You can always revoke your consent at any time to prevent us from sending you content for marketing purposes in the future. You can do this by going to our website and unsubscribing, clicking on the link in the email you received from us, sending an email to . Such a request must clearly state that you do not wish to receive such material from us in the future.

The withdrawal may not take effect immediately, but we will try to comply with such a request as soon as possible, but we will ensure that it is completed within 30 days. If you do not wish to receive market-related material from us, we may still continue to contact you and send you the necessary information regarding our services and / or by law.

Disclosure to third parties

In order to fulfill the purpose described above, it may be necessary to share personally identifiable information about you with third parties. For example, such parties are responsible for processing debit and credit transactions, freight transport, customer service centers, sending e-mails, hosting ICT equipment, electronic communications companies and the operation of computer systems.

We may share personal information with a third party (processor) who is our service agent, agent or contractor, for the purpose of completing a project for you or providing you with a service or product that you have requested or agreed to. We may also share information with processors when necessary to protect vital interests, for example in the collection of default claims. We also share information, for statistical purposes, with processors who work with the company on quality and marketing work. We provide the processors with only the personal information necessary for the processors for the above purposes and the company enters into an agreement where the processors undertake to keep information about you safe and use it only for the above purposes.

The following are the processors to whom we share personally identifiable information:


Purpose of processing

Personal information


A software company that hires developers to develop our websites. Shopify guarantees that their employees who have access to our systems are bound by confidentiality.

Shopify developers have access to our websites' databases

If you order from us, we use Paydayl to send you a receipt by e-mail. This is therefore necessary when you do business with us.

Personal information can go through the system, for example, name, address and telephone number when ordering.

Manages email communication with customers when they contact us.

The personal information provided by the customer or employee can enter the system.

If you choose to receive a letter or package sent to you, we use to deliver your shipment.

Personal information can go through the system, for example, name, address and telephone number when ordering.

Transfers to other countries

We may use service providers who in some cases may process your personal information outside the EEA. In such cases, we guarantee that the transfer of data to countries outside the EEA only takes place in accordance with the relevant provisions of current privacy legislation.

Security of personal information

We take appropriate security measures to prevent your personal information from being lost, altered, disclosed or accessed without your permission. In addition, access to the information is limited to those parties who are required and who are bound by a confidentiality obligation.

We draw your attention to the fact that you are responsible for personal information, such as name, age and photo, that you choose to share in a public forum, for example through the chat room or Facebook pages of our websites.

We would also like to point out that online data transfer is never completely secure. You are therefore advised to notify us immediately if you believe there is a risk that certain information you have provided to us is at risk.

In the event of a security breach affecting personal information, we will report this to the Data Protection Authority and, as the case may be, to you in accordance with the law.

If you feel that your communication with us is not secure, we ask you to let us know immediately about the problem by sending an email to

Our websites are intended for individuals who are at least 13 years old. We require that individuals under the age of 13 do not provide personal information through the Sites. It is our policy not to collect or store any personal information about anyone under the age of 13.

How long is personal information stored?

We only store personal information for as long as is necessary for the purpose for which it was collected. The retention period of such personal information depends on the nature of the information and the legal rules that apply to the relevant processing of personal information, such as tax or accounting legislation. In some cases, it may also be necessary to keep records of legitimate interests, such as disputes.

Your right

In certain cases, you have rights under privacy laws in connection with our processing of personal information. If you wish to exercise these rights, please contact us and we will endeavor to respond to your request as soon as possible, but we will ensure that this is completed within 30 days unless there are multiple or extensive requests. We may request additional information from you in connection with your request, for example due to authentication.

We do not generally charge a fee for the delivery of documents or the processing of other requests. However, we reserve the right to charge a fee or refuse delivery in the case of requests that are manifestly unwarranted, excessive or repeated.

Right of access: You have the right to request access to personal information about yourself and to receive a copy of the information. This way you can make sure that the information is correct and that our processing of it is in accordance with the law.

Right to correction: If any information about you is incorrect or inaccurate, you generally have the right to have it corrected by us.

Right to delete: In certain cases, you may have the right to delete personal information we hold about you. This is especially true in cases where the information is no longer necessary, if you have objected to the processing of the information (see below), if the processing proves to be illegal, or if the processing was based on consent which you have subsequently revoked. However, we reserve the right to assess each time whether it is obligatory to delete data.

Right to object to processing: If our processing is based on the public interest / legitimate interests of ourselves or others and you believe that due to your circumstances the processing violates your fundamental rights, you can oppose the processing. If you object, we will stop processing unless we can point to a richer legitimate interest in continuing it.

Right to limit processing: In the following cases, you have the right to stop the processing of personal information:

  • If you dispute that your personal information is correct (until we can verify that it is correct),
  • Processing is illegal, but you do not want the personal information to be deleted,
  • We no longer need the personal information for the processing, but you need it to create, maintain or defend legal claims,
  • You have objected to the processing, cf. from above. In that case, we will stop processing while we have not identified our richer legitimate interests in continuing it.

Right to withdraw approval: In cases where we base processing on your consent, you may always revoke such consent. However, revocation does not mean that processing that took place before the approval was revoked is illegal.

If you want to use the above right then send us an email at

Privacy Officer

If you have any questions, comments, or grievances regarding this Privacy Statement or our Privacy Policy, you may contact our Privacy Officer at:

If you do not consider that your case has been resolved by a Privacy Officer, you may always file a complaint to Privacy


This privacy statement was adopted on April 1, 2021.

Our Privacy Policy is under constant review and therefore this Privacy Statement may be amended. We will publish all such changes on our websites:

In the same way, it is important to us that information about you is always as accurate as possible. Therefore, we kindly ask you to let us know if your contact information - such as your phone number or email address or other information changes.